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	<title>Matt Sarah &#187; Advertising</title>
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	<description>Interaction Designer and Art Director</description>
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		<title>Effective display ad</title>
		<link>http://www.mattsarah.net/2010/03/effective-display-ad/</link>
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		<pubDate>Mon, 01 Mar 2010 21:53:52 +0000</pubDate>
		<dc:creator>Mattysars</dc:creator>
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		<guid isPermaLink="false">http://www.mattsarah.net/?p=1096</guid>
		<description><![CDATA[Albeit a little intrusive: “And Then There Was Salsa”.]]></description>
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		<title>Guinness brings its marketing strategy to life</title>
		<link>http://www.mattsarah.net/2009/11/guinness-brings-its-marketing-strategy-to-life/</link>
		<comments>http://www.mattsarah.net/2009/11/guinness-brings-its-marketing-strategy-to-life/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 02:29:45 +0000</pubDate>
		<dc:creator>Mattysars</dc:creator>
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		<description><![CDATA[A stunning new ad for Guinness titled “World”. Featuring the new tagline “Bring it to life”, it plays on the idea that Guinness looks like it comes alive when poured into a pint glass.]]></description>
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		<title>Anti Smoking Ads</title>
		<link>http://www.mattsarah.net/2009/11/anti-smoking-ads/</link>
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		<pubDate>Tue, 10 Nov 2009 01:08:56 +0000</pubDate>
		<dc:creator>Mattysars</dc:creator>
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		<description><![CDATA[An incredibly simple yet powerful campaign. More here.]]></description>
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