This is a great twist on augmented reality. Instead of the screen being the focus and the point where data and reality meet, here the screen is merely the starting point. The focus is instead a real product, in this case a kitchen, which has some clever lighting to change the colour and the texture of it’s surfaces. More here.

Virtuelles Design Studio für EGGER by Grosse8 from Grosse 8 on Vimeo.

Twitter is “aging in reverse”. Apparently 12-24 year old demographics are Twitter’s fastest growing audience segment. STATS: Young People Are Flocking to Twitter and a more detailed break down of data on the What, Where & Why Of Social Media?

According to reports Yelp Is Growing 80 Percent A Year, While Citysearch (US) Remains Flat. This is interesting given the the mix of both user and editorial comment on Citysearch versus the purely user based comment on Yelp. Speaking of comments, when you look through the comments following the article there seems to be a strong suggestion that Yelp’s success could largely be attributed to it’s SEO work. As an aside Yelp are also doing some nice stuff in the mobile space. Particularly with augmented reality.