Stomacher – Untitled/Dark Divider from Sean Stiegemeier on Vimeo.

This is a great twist on augmented reality. Instead of the screen being the focus and the point where data and reality meet, here the screen is merely the starting point. The focus is instead a real product, in this case a kitchen, which has some clever lighting to change the colour and the texture of it’s surfaces. More here.

Virtuelles Design Studio für EGGER by Grosse8 from Grosse 8 on Vimeo.

Albeit a little intrusive: “And Then There Was Salsa”.

I love a good reel. Some day I’ll do one of my own. Some day.

2009 REEL from // Videodrome on Vimeo.

The EyeWriter project is an ongoing collaborative research effort to empower people, who are suffering from ALS, with creative technologies. More information at eyewriter.org.

The Eyewriter from Evan Roth on Vimeo.

A stunning new ad for Guinness titled “World”. Featuring the new tagline “Bring it to life”, it plays on the idea that Guinness looks like it comes alive when poured into a pint glass.

An incredibly simple yet powerful campaign. More here.

Here’s another great piece of stop motion goodness. This time it’s from the students and faculty at Brigham Young University who created the opening titles for the Typophile Film Festival 5. More information at Bit Rebels.

the Meaning of Life – stop motion from Vytautas Alechnavicius on Vimeo.

View more of Drew’s work at Definitive Touch